Mastery-Based Evaluation

Designed Scaler’s learning evaluation program, resulting in higher interview-cracking rates for participants.

Business Impact

This project delivered the following value:

• Created a scalable framework connecting learners to mentors in an interview setting, improving placement confidence and employment readiness.

• Achieved good user acceptance after the first module rollout.

The Ask

As Scaler wanted to add more value to their learners, there was a vision to help students with their interviews and job-readiness. The vision was to move beyond passive learning assessments and create a reliable system for validating interview performance at scale.

The ask was to design an evaluation platform that:

• Evaluated the technical capabilities of budding software development learners through simulated interviews with mentors.

• Connect learners with relevant job opportunities based on their readiness and skillset.

Understanding the Problem

While learners were completing modules and mock tests, there was a growing disconnect between what they learned and what they need to apply in a real-world scenario when they start working.

They lacked:

• Contextual personalised feedback and a growth plan for improvement.

• Visibility into where they stood compared to peers and how well they are aligned with hiring expectations.

• Structured mentorship that translated into measurable career outcomes.

For mentors, it was equally challenging to standardise their feedback and ensure that it was actionable within the larger placement setting.

Challenges

Balancing learnability vs. judgment — learners needed to improve, not just be graded.

Creating tiered placement eligibility logic that was both fair and motivating.

Integrating the flow into Scaler’s existing learning and placement ecosystem without overwhelming students.

The Process

• Worked with Mentorship and Placement teams to define success criteria: mentor engagement, evaluation clarity, learner visibility. Identified key UX metrics: time-to-feedback, clarity of rubric, and repeat participation.

• Mapped end-to-end learner and mentor journeys: from interview scheduling → participation → rubric-based grading. Storyboarded learners' emotional states across the evaluation lifecycle to identify high-pressure moments.

• Benchmarked interview evaluation systems used in real-world hiring scenarios.

• Conducted interviews with 8 mentors and 30+ students to identify challenges and issues.

• Built wireframes and prototyped the interview scheduling workflows, interview layouts, and evaluation and feedback systems on both learner and mentor portals.

• Ran a pilot test with learners and mentors gathering feedback on: Stress vs. confidence balance, and Actionability of feedback.

Learning

• One of the most effective UX strategies was building mentor-facing tools that automated and structured feedback, enabling consistency.

• A simple “next steps” section helped reduce post-evaluation drop-off, proving that support after the test matters as much as before it.

Scaler Careers Hub and Enterprise

Building Scaler’s talent-nurturing ecosystem.

Job listing on the Scaler Careers Hub (on the left) and the Scaler Enterprise landing page (on the right)

Business Impact

This project delivered the following value:

• Scaler Careers Hub boosted placement confidence through student-facing career tools.

• Scaler Enterprise helped generate new hiring leads (B2B).

The Objective

As Scaler scaled its impact in skilling and job readiness, there was a growing need to place students into relevant career opportunities to showcase learning outcomes. The Careers Hub was an idea to serve students by connecting them with opportunities, while the B2B Enterprise solution was aimed at filling talent gaps in organisations by collaborating with tech-recruiters and making them our hiring partners.

The objective was to design an integrated experience for two distinct yet interlinked products:

• A student-facing Careers Hub to track placement journeys, explore job opportunities, and gain visibility into hiring pipelines.

• A recruiter-facing enterprise site that would leverage Scaler’s talent quality and success metrics and fill relevant open positions in their orgs.

First concepts of Scaler Careers Hub

Evolution of the Scaler Enterprise funnel from wireframes to UI

Understanding the Problem

For students, the job placement journey felt scattered and stressful. They lacked overall preparation, visibility into which companies were hiring, what skills were in demand, and how they could track progress toward placement.

For recruiters, finding the right candidate fit at scale was promising—but the information on candidate readiness, and overall placement support and resource allocation was highly dependent on the recruiter of that organisation.

Both sides needed a structured ecosystem they could rely on: students to step into their careers confidently, and companies to engage with talent and onboard them.

Mapping the hierarchy of needs when it comes to job hunting

Challenges

A broad spectrum of design principles in action—Designing for two user groups with completely different mental models—students and recruiters—without splitting them into separate siloed products. Recruiter journeys required enterprise-grade credibility and performance stats, while student workflows needed empathy, handholding, and actionability.

Experimenting and campaigning with sequence of information value proposition (on the left) and logos of companies where Scaler students work (on the right)

Scaler Enterprise lead generating funnel design

Speed was a constraint—a launch-ready MVP was needed in just 6 weeks with validation touchpoints built in

The Process

• Discovery & Alignment: Facilitated stakeholder workshops across student operations, placement, B2B sales, and marketing. Identified key success metrics: student placement visibility, employer engagement, and sign-up completions.

• Student Journey: Scaler Careers Hub

  • Mapped student placement journey stages, from eligibility to shortlisting to interviews.

  • Created dashboard wireframes that reflected real-time progress, learning goals, and job matches.

  • Wrote placement process instructional microcopies for reassurance and clarity, especially regarding the interview rounds.

  • Introduced filterable job listings and company profiles with success stats and alumni stories.

• Recruiter Journey: Scaler Enterprise

  • Benchmarked best-in-class hiring portals for talent acquisition.

  • Experimented with various funnel designs and tested for conversions and engagement across various campaigns.

  • Strategically placed and designed company-focused modules: hiring success stories, skill-mapped candidate pools, and operational support details.

  • Integrated client logos, trust badges, and placement figures to improve first-impression confidence.

• Prototyped microinteractions like progress animations and recruiter interest badges.

• Partnered with developers on component-level handoff using Figma inspect and token libraries.

Job filters that recommend jobs based on assessed skill levels to increase chances of being hired

Learning

A UI first approach just ends up with multiple iterations and leaves a designer tangled in long and detailed iterations with a lot of ambiguity.

Scaler USA Website

Redesigned Scaler’s USA site and grew signups by 11% by improving clarity and intent, boosting international user acquisition.

Business Impact

This project delivered the following value:

• Improved clarity and alignment between user expectations and offering led to a 23% uplift in CTA clicks and an overall better engagement.

• Built a mobile-first layout to serve the ~81% mobile-heavy traffic.

• Delivered a high-converting site experience tailored to the international audience while maintaining Scaler’s core brand.

The Objective

Scaler had a strong foothold in the Indian upskilling space, but its US expansion efforts needed a new web presence. The existing site structure was too India-centric, and early feedback from US visitors indicated disconnects in credibility markers, content flow, and program value articulation.

The objective was to redesign Scaler’s USA website to establish clarity, convey trust, and align with international expectations, while working within tight timelines and SEO constraints.

Understanding the Problem

US-based learners visiting Scaler’s site struggled to understand what Scaler offered, how it compared to other upskilling options, and why it was credible. The information architecture didn’t support fast scanning, and testimonials, program structures, and outcomes felt culturally mismatched.

Users needed a site experience that spoke their language—literally and metaphorically—with clear structure, upfront value propositions, and localised social proof to feel confident in exploring further or signing up.

Websites of Scaler Academy in India (Left) and in the USA - at the time (Right)

Challenges

Stakeholders wanted quick execution with minimal disruption to backend systems, requiring modular thinking across design.

The site needed to appeal to a variety of learner personas (career switchers, recent grads, working professionals) without overwhelming any one group.

A Usability test revealed that the version with more people in it (on the right) is much more appealing and approachable than the concept-heavy version (on the left).

India-centric content and tone created a trust gap for international visitors, especially around outcomes and recognition.

The Process

• Conducted stakeholder interviews and reviewed support queries and browsing behaviour. From this, we defined three core personas. Each had distinct needs and triggers, which shaped our IA and content hierarchy.

• Structured the page layout and created modular and interactive content blocks for value proposition, program highlights, career outcomes, and social proof.

• Low-fidelity wireframes helped align stakeholders quickly on direction, getting early buy-in and enabling parallel progress in dev setup. We explored 3 layout variations, testing which sequence and emphasis resonated most across personas.

• Optimised the UX copies by rewriting sections with an outcome-first narrative. Added US-specific success stories, proof points, and reframed terminology to match US expectations.

• Used Scaler’s core design system and focused on clean layouts that conveyed approachability. Infused visual contrast to highlight action areas without distraction from core messaging.

• Delivered developer-ready UI specs, design tokens, and handoff documentation using Figma’s inspect tools. Collaborated with the engineering team on component mapping to reduce rework and preserve dev bandwidth.

• We ran rapid usability tests with 8 users and captured feedback.

Evolution of design concepts into wireframes and subsequently into the design that went live.

Learnings

• Design isn’t just visual—it’s deeply rooted in user centricity. Trust markers need to shift when audience expectations do.

• Modular content blocks made it easier to scale and test new variants post-launch without redesigning the whole site.